Verite Marketing is a full service Digital Agency based in Manchester and Wiltshire

Digital Marketing is a general term for anyway in which your business is promoted online. The main types of digital marketing that Verite Marketing support in is website creation, Search Engine Optimisation, Pay Per Click, Social Media management, and email Marketing, however our experience is extensive, and we can advise on most areas.

The role of digital marketing is to promote your brand and or products/services, however it’s not always as direct as selling, it’s about building a brand identity and value proposition that potential and existing customers feel affiliated to, which could be through social media marketing, and content marketing, rather than something more obvious like digital advertising.

Omnichannel is a digital marketing strategy that essentially means that you have a joined-up approach to digital marketing, and you utilise each marketing channel and may sure the messaging is in sync and each channel supports the other.

Verite Marketing are a Digital Marketing Agency based in Trowbridge in Wiltshire and Manchester city centre. Founded by Kirsten Coleman, but made up of freelance marketing professionals that Kirsten has worked with before, and are local and trusted.

We pride ourselves on being the website company you can trust, and we’ll always give you our honest opinion about what is worth your investment and whats not. We provide a variety of services so theres generally something that will suit your needs, but if not, then we’d rather be honest. At Verite Marketing we’re all about building longterm partnerships, so we’ll be with you from start to finish, calling/meeting you to talk you though every step, so that we can grow your business together.

When you win, we win!

When considering how much a website should cost, you need to first ask yourself what you need from it. There are plenty of cheap templated options, but if you want your website to bring in and convert customers, then you need it to work much harder, and therefore will probably need to invest a little more. Google can create a free automatic website from your Business Profile, but this gives you no design control, and other cheap templated options have reduced creative control to match your branding, it also wont allow you to optimise the site for SEO, user journey, or bespoke functionality.

The cost to build a website is essentially all labour time, so an automated website template is next to nothing, a site designed by someone in a few hours will be a few hundred pounds generally, and anything where the agency is creating the content, doing competitor research, thinking though user journey, and optimising for SEO will be more in the low thousands, then anything bespoke that requires a developer to code, is upwards in the thousands.

Thats just for the initial web design cost, you then need to consider the additional bits like web hosting, emails, domain, SSL, back-ups etc, which can all add up to a couple of hundred per year just for the basics.

We specialise in Elementor Pro WordPress sites, so we have complete control on the design, and we include all the basics like stock imagery and SEO set-up as standard, mobile and tablet friendly website versions, 1 years free hosting, and most sites can be done for £999 all in, which is very competitive. 

PPC, which stands for pay-per-click, and is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. This is the main source of income for search engines, as almost everything you search for online, will come up with 3 or 4 search ads at the top of the results, and ads have now extended to shopping ads, display ads, local ads on the Google map etc.

Your PPC ad campaign should be targeted towards your chosen audience, as you only want your ad presented to relevant people, otherwise you’ll be paying for people who click on your ad that are unlikely to buy your product or service.

Most platforms like Bing or Google Ads have lots of options for you to target your demographic on the campaign, and you can even build in re-targeting campaigns, so that you advertise again to customers on other channels that have already been on your website but perhaps didn’t convert. Google Analytics also helps you track and monitor what keywords are working best, so that you can improve the Adwords campaign.

Search engines are the number one way that people look for suppliers of both products and services, and when there is an active audience looking for what your business offers, there is an opportunity to make a sale. PPC marketing can help you get in front of these people with a precise level of targeting that traditional advertising doesn’t allow for. PPC offers you an opportunity to reach your audience at a time when they are looking for a business like yours while gaining data insights to help you improve the efficiency of the channel over time.

As a PPC supplier in Trowbridge, we can help you set up and run your campaign, for example, you can target someone who lives in Bath who is looking to install a swimming pool.

The only downside to PPC is that the biggest cost is paying for the clicks, and once you stop running the campaign, then that stream of enquiries or sales immediately switches off, so its a good idea to invest in other areas of lead generation too like search engine optimisation, so that your entire business model doesn’t become too reliant on Pay Per Click advertising. 

Some products and services work better on PPC than others, so if you’re looking for a PPC agency in Trowbridge, give us a call and we can talk through your options and advise what we think might work well.

SEO means Search Engine Optimisation and is the process used to optimise a website’s technical configuration, content relevance and link popularity so its pages can become easily findable through search engines.

Basically a search engines job is provide a list of website pages that best matches the users search query, so SEO is a combination of best practice tactics to enable this.

You can help enhance your website chances of ranking higher on the search results by using relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.

1. Crawl accessibility so engines can read your website
2. Relevant content that matches what your audience is searching for
3. Keyword optimised to attract searchers & engines
4. Good UX including a fast load speed and compelling UX
5. Content that is likely to be reference by other online platforms, such as them sharing a link to your page
6. Title, URL, & descriptions
7. Snippet/schema markup to stand out in SERPs

If you wanted to rank for SEO Agency Trowbridge for example, they you would use this as your seed keyword, and do some research around that term, and create relevant content thats more likely to be served by search engines to your prospective customers.

Theres lots of online support to help improve your SEO marketing, however if you’d prefer to outsource to and expert and looking for an SEO agency in Trowbridge or Manchester, then we’d love to advise.

The first step of excellent Web design, is first identifying your target audience; it’s a combination of who your customers are now, and who your ideal customer is. Once you have identified these personas, you can design your site in a way that appeals to them. You and break down website design best practice into the below main areas.

Design

Ge the fundamental bits right first; by making sure all critical information easy to read, relevant images and icons complement the text, fonts are intelligible, and colours highlight essential parts only. The layout and navigation have a structure to them and a logical user journey so that customers flow through your site form one page to another. 

Most important though is that your website represents your brand, so make sure you’re consistent with brand identify, tone of voce etc. Ultimately this is your virtual shop window so you want tit to represent your business and convey your USP’s.

Mobile Friendly

Top web design is a way to grow your business and make potential customers interested in your products or services. We’d recommend making your web design mobile-friendly so that mobile users could share the same cutting-edge experience as pc users. Case studies show that conversion rate optimisation directly depends on the site usability for mobile devices. Thus, responsive design is a golden standard you will want to stick to let’s say logo design. To secure an engaging mobile experience, make sure you pick a fully responsive website design company.

Search Engine Optimised

Having a beautifully designed website isn’t enough if new customers cant find your website online. Thats why SEO is just as important as design. 

Please see the above section for ‘What is SEO’ which gives you a breakdown of areas that you can do to improve search engine optimisation, however ultimately its best if you’re able to find a local SEO agency like us, so if you’re looking for an SEO expert in Wiltshire please give us a call.

Social Media 

Use social Medial channels as a source of traffic to your website, by generating an organic audience and social media ads, you can funnel these customers to your website where they can purchase your products and services.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:

• Maintaining and optimizing your profiles.
• Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
• Responding to comments, shares, and likes and monitoring your reputation.
• Following and engaging with followers, customers, and influencers to build a community around your brand.

Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.

Benefits of social media marketing

With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:

• Humanize your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
• Drive traffic: Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers.
• Generate leads and customers: You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
• Increase brand awareness: The visual nature of social media platforms allows you to build your visual identity across vast audiences and and improve brand awareness. And better brand awareness means better results with all your other campaigns.
• Build relationships: These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.

The cheapest option to build a website is to use a templates platform like wix or Shopify, however if you want complete design control and completely optimise UX and SEO then its recommended that you build a bespoke website from scratch. Elementor pro allows you to do this, which is why its ou prefered method of building client websites, and its also Open Source, which means getting plugins and added functionality easily. Also as the world most popular form of website, it means that ongoing maintenance is easily transferred and managed by most website developers.

WordPress is the worlds most popular platform for building websites, this is because its easy to maintain, and gives you complete design control when using the paid for version (Elementor Pro). There are lots of other platforms which all have their Pros and Cons, such as the cheaper templated options like Wix, Squarespace and Shopify, which are cheaper to use initially, but with give you restricted creative control. Website design agencies at the more expensive level, will normally be coded by developers in HTML, this is usually because more complex functionality is required and linked to various systems like a CRM systems.

If you’re looking for the best free website builder, just be mindful that although some may not have an up-front cost, they have a monthly subscription, and if your website lifetime is say 2 years, its worth considering if you should pay more initially and have lower ongoing costs. Also be careful with additional costs, as most online suppliers will charge you extra for things like hosting, SSL certificates, email accounts, and extra security or support.

If you’re looking for which website builder is best for SEO, then again many offer tools to optimise the website pages, however it requires you to know a fair amount about SEO, but here at Verite marketing, we include initial SEO set up as standard, saving you the bother.

One show doesn’t fit all, and the best website builder completely depends on what you need the website to do. However we use WordPress as we think its the best website builder for small business and larger middle-weight businesses. Give us a call and let us know what you need, and we’ll give you our honest opinion as to what platform we think would work best, it may be that a free version will suit you for now, but a bespoke side from us is £999 and includes everything you’ll need without the hassle.